The protein treatment ApHogee was created by the company ApHogee. It was first introduced in 1991. Initially, ApHogee was developed for professional use only, catering to hairstylists and salons. However, due to its effectiveness and popularity, it was eventually made available for public use. This shift allowed consumers to purchase and use ApHogee products at home, though the exact year of this transition to public availability isn't widely documented. This product was never meant for public use only for use by a professional. Unfortunately they see how great of a market black hair are is due to poor practices so they made it available to the public.
ApHogee was originally started by its parent company, KAB Brands, founded by Ronelle Funk. However, detailed public records specifically linking the creation of the ApHogee brand to an individual founder within KAB Brands are limited. Ronelle Funk, as the founder of KAB Brands, played a pivotal role in developing and bringing the ApHogee line to market.
KAB Brands LLC, the owner of ApHogee, manages several other brands primarily in the hair care industry. Some of the notable brands under KAB Brands LLC include:
1. Curlific: A line focused on curly hair care, providing products such as hair lotions, conditioners, and creams.
2. Texpertisse: Another hair care line offering lotions, conditioners, and various styling products.
3. Volumedic: Products aimed at hair volume, including shampoos and conditioners, as well as dandruff treatments and nutritional supplements.
4. ApHogee: Known for its protein treatments and comprehensive hair care products.
These brands cater to different aspects of hair care, from maintenance to treatment and styling.
Let’s go a little deeper!
Here's the detailed information about the brands under KAB Brands LLC:
1. Curlific: Created in 2013, Curlific focuses on curly hair care with a range of products including hair lotions, conditioners, and creams [oai_citation:4,KAB Brands, LLC Trademarks :: Justia Trademarks](https://trademarks.justia.com/owners/kab-brands-llc-2675791/).
2. Texpertisse: Also created in 2013, Texpertisse offers a variety of hair care products like lotions, conditioners, and styling products [oai_citation:3,KAB Brands, LLC Trademarks :: Justia Trademarks](https://trademarks.justia.com/owners/kab-brands-llc-2675791/).
3. Volumedic: Registered on November 3, 2015, Volumedic provides products aimed at increasing hair volume, including shampoos and conditioners, as well as treatments for dandruff and nutritional supplements.
VOLUMEDIC Trademark of KAB Brands, LLC - Registration Number 4846826 - Serial Number 86214303 :: Justia Trademarks](https://trademarks.justia.com/862/14/volumedic-86214303.html) [oai_citation:1,KAB Brands, LLC Trademarks :: Justia Trademarks](https://trademarks.justia.com/owners/kab-brands-llc-2675791/).
4. ApHogee: ApHogee is known for its protein treatments and comprehensive hair care products. The registration details for this brand were not specified in the available information.
ApHogee was introduced in 1993 by KAB Brands LLC. It was initially intended for professional use, especially in salons, but eventually became available for at-home use due to high demand and positive feedback from consumers [oai_citation:3,Aphogee Hair Care Products Repair Damaged Hair Stop Hair Breakage
(https://aphogee.com/) [oai_citation:2,Two-Step Protein Treatment - ApHogee Hair Care](https://aphogee.com/products/treatment-and-repair/two-step-protein-treatment/) [oai_citation:1,Frequently Asked Questions - ApHogee Hair Care](https://aphogee.com/faq/).
These brands cater to different aspects of hair care, from maintenance to treatment and styling, making KAB Brands LLC a notable player in the hair care industry.
For more details, you can refer to their trademark information on Justia Trademarks and the Better Business Bureau profile of KAB Brands LLC.
KAB Brands, LLC Trademarks :: Justia Trademarks](https://trademarks.justia.com/owners/kab-brands-llc-2675791/) [oai_citation:1
KAB BRANDS | Business Details | Better Business Bureau® Profile](https://www.bbb.org/us/ca/chatsworth/profile/online-retailer/kab-brands-1216-1634491/details).
KAB Brands LLC is owned by Korin A. Britt. KAB Brands is known for its ownership of ApHogee, a popular line of hair care products, among other brands like Curlific, Texpertisse, and Volumedic
KAB Brands, LLC Trademarks :: Justia Trademarks](https://trademarks.justia.com/owners/kab-brands-llc-2675791/) [oai_citation:1,KAB BRANDS | Better Business Bureau® Profile](https://www.bbb.org/us/ca/chatsworth/profile/online-retailer/kab-brands-1216-1634491).
ApHogee is a hair care brand known for its products that help strengthen and repair damaged hair. The most popular product from their line is the ApHogee Two-Step Protein Treatment, which is designed to restore seriously damaged hair.
Key Constituents
1. Hydrolyzed Proteins: These are proteins broken down into smaller peptides and amino acids, making it easier for the hair to absorb them. They help strengthen the hair shaft.
2. Magnesium and Modified Proteins: These bind to the hair structure, reinforcing its strength and elasticity.
3. Emollients and Humectants: Ingredients like panthenol and glycerin help moisturize the hair and prevent it from becoming too dry or brittle.
4. **Vitamins and Nutrients**: These help nourish the hair and scalp, promoting overall hair health.
How It Works
1. Application: The treatment is applied to clean, damp hair. The product's unique blend of proteins and other ingredients coats the hair.
2. Drying: The hair is dried under a hooded dryer or with a blow dryer. This step is crucial as it hardens the protein on the hair, which is where the "Two-Step" process gets its name.
3. Rinsing: After the hair has hardened, it is thoroughly rinsed out. The hardening process helps the protein bond to the hair shaft, reinforcing its structure.
4. Moisturizing: Following the protein treatment, a balancing moisturizer is applied to soften and smooth the hair. This step is essential to restore moisture and elasticity after the intense protein treatment.
Benefits in the Hair
- Strengthening: The hydrolyzed proteins penetrate the hair shaft, reinforcing its structure and reducing breakage.
- Repairing: The treatment helps repair damaged areas of the hair, filling in gaps and cracks in the hair cuticle.
- Elasticity: By improving the hair's strength and structure, it also enhances elasticity, making it less prone to snapping or breaking.
- Moisturizing: The follow-up balancing moisturizer ensures the hair remains hydrated and manageable, preventing the brittleness that can sometimes result from protein treatments.
ApHogee Two-Step Protein Treatment is typically recommended for use every 4-6 weeks, depending on the level of damage to the hair. It's important not to overuse protein treatments, as too much protein can lead to hair becoming stiff and prone to breakage.
In summary, ApHogee treatments, particularly the Two-Step Protein Treatment, work by reinforcing and repairing the hair shaft with proteins and other nourishing ingredients, resulting in stronger, healthier hair.
ApHogee Two-Step Protein Treatment is very potent and should be reserved for extreme cases of damage. Using it too frequently can lead to protein overload, making hair brittle. It’s best used for hair that has suffered from severe chemical processing, heat damage, or other forms of significant stress.
Key Points for Professional Use
- Assessment: Evaluate the hair's condition to determine if it truly requires such a strong treatment.
- Preparation: Make sure the hair is clean before applying the treatment to ensure maximum absorption.
- Application: Apply carefully, ensuring even distribution. Avoid the scalp as much as possible to prevent irritation.
- Monitoring: Carefully monitor the drying process, as the hardening phase is crucial. Use a hooded dryer or blow dryer, and avoid manipulating the hair while it hardens.
- Follow-Up Care: Always follow with the balancing moisturizer to restore hydration and elasticity. Advise clients on proper aftercare and maintenance.
Best Practices
1. Infrequent Use: Limit use to every 4-6 weeks and only when necessary.
2. Client Education: Inform clients about the strength of the product and the importance of not overusing it.
3. Customization: Tailor the treatment based on individual hair needs, possibly combining with other less intensive treatments for ongoing care.
4. Aftercare: Recommend clients use gentle, protein-free products between treatments to maintain hair health without overloading on protein.
Using ApHogee with caution and expertise ensures it delivers the best results without compromising hair health.
Overuse of Protein Treatments
Overusing protein treatments like ApHogee can lead to a condition known as protein overload. Hair requires a balance of protein and moisture to stay healthy. When this balance is disrupted by an excess of protein, several negative effects can occur:
1. Brittleness: Excess protein makes the hair stiff and less flexible, leading to increased breakage.
2. Dryness: Protein overload can strip the hair of moisture, resulting in dry, dull hair.
3. Breakage: Overly stiff hair is more prone to snapping, leading to breakage and split ends.
4. Loss of Elasticity: Hair loses its natural elasticity, making it less resilient to styling and environmental factors.
Hair Shedding and Weathering
Hair Shedding: It's normal to lose about 50-100 hairs per day as part of the natural hair growth cycle. However, excessive shedding can occur due to several factors:
- Stress: Physical or emotional stress can push hair follicles into the shedding phase.
- Nutritional Deficiencies: Lack of essential vitamins and minerals can weaken hair.
- Hormonal Changes: Conditions like pregnancy, menopause, or thyroid issues can impact hair growth.
- Medical Conditions: Conditions like alopecia or scalp infections can lead to increased shedding.
Hair Weathering: This refers to the cumulative damage hair undergoes over time due to environmental exposure and routine grooming practices:
- UV Radiation: Prolonged sun exposure can weaken hair, causing it to become dry and brittle.
- Pollution: Environmental pollutants can build up on the hair, weakening its structure.
- Mechanical Damage: Frequent brushing, combing, and styling can cause physical wear and tear.
- Heat Styling: Regular use of heat tools like blow dryers, curling irons, and straighteners can degrade hair proteins.
- Chemical Treatments: Repeated coloring, perming, or relaxing can weaken hair bonds and lead to damage.
Long-Term Use and Hair Destruction
Even with products designed to strengthen and protect hair, long-term use without proper care and balance can eventually lead to hair destruction. Here’s how:
1. Cumulative Damage: Continuous exposure to proteins, chemicals, and heat without adequate moisture and repair can cause cumulative damage. Hair may initially appear strong and healthy but can slowly become weakened and brittle over time.
2. Imbalance: Over-reliance on protein treatments can disrupt the natural protein-moisture balance, leading to brittle and dry hair.
3. Build-Up: Frequent use of strong treatments can cause build-up on the hair shaft, making hair appear dull and heavy while also preventing other beneficial treatments from penetrating effectively.
4. Age and Wear: Hair that has been exposed to decades of styling, treatments, and environmental factors may eventually lose its ability to recover, becoming more susceptible to damage and breakage.
Aphogee should have stayed exclusive to professionals but now women make it apart of their weekly hair routine which creates so much long term damage. Professionals like myself have been speaking against this for decades but your favorite YouTubers told you otherwise and you believed them. Money hungry cosmetologist sold this to their clients back in the early 90’s and started the downward spiral of the black hair industry. When you make professional products available to everyone the professionals lose their respect fast.
They never made this product for black women , they made it for all hair types. Black women had practices that made this a million dollar brand to fix the damaged caused by poor hair habits.
If we have knowledge we’re not taken advantage of!
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